Strategy is Everywhere

Something that I have found fascinating in chapter 6 is the fact that strategic planning is everywhere and can take many forms. In the business college, we have several courses based solely on strategic planning. In business, strategic planning is generally used with how to gain more market share, profits, or revenues. In social media, strategic planning can be used to grow brand awareness.

Brand awareness can either be for a personal brand or a professional/business brand. Being able to strategically plan your posts, content, and information that you are loading onto the Internet and greatly drive who your audience is and how they will react. There are many ways that this relates directly to the business world.

For example, say that a small, start up company wants to grow their presence online in hopes of getting more customers. This company would have to create a plan on how to get from point A to point B in the most efficient and effective way. For this company, they would have to decide which social media platforms they would want to be on and what they would want to post. Once they have decided what they want to post, they have to decide how frequent and how their posts will reach more and more audiences. The company will also be able to view their insights on each platform to see if their following is growing and who it's reaching. This could then translate into more sales for the company.

I know this sounds obvious to some, but this chapter was really eye opening for me because I never realized that strategic planning goes into so much, not just planning.