The Depth of Memes

-

I am currently enrolled in ONU's first ever memetic communications course. This course has to do with memes and where they originated from and how there are many uses for them.

When I first enrolled in this course, I had the mentality that I already knew most of the material and that this course would be an "easy A." I quickly found out I was very wrong. There are many different aspects about memes, or memetic artifacts, that are confusing if you do not already study memes. For example, terms like lingua franca, vernacular creativity, and cultural capital are thrown around frequently. If you have no idea what these terms mean, then this course can get confusing.

However, this course did open my eyes to a whole meme "industry." In this industry, there are people who are creating memes with many contextual layers that are geared towards what audiences want to see. In industry or market terms, meme creators are the suppliers for the audience who are the demand. I never realized that there are so many communities that form themselves around memes. There are thousands of communities that create memes, share memes, and use meme language to communicate.

This class is one that I took as an elective to reach the needed credits for graduation. Although there are many confusing aspects to the course, I would definitely recommend this course to anyone who is looking for a unique elective to take.

Comments

  1. Danielle FleshoodApril 16, 2019 at 11:01 AM

    That sounds like a super unique class that is a lot of fun! I'm glad you enjoy the class! I had no idea memes were so deep and that you could even study them in that way.

    ReplyDelete

Post a Comment

Popular posts from this blog

Different Audiences in Business

-
Image
In Chapter 8, we discussed audience segmentation. This topic got me thinking about my job. At the boutique, the clothing and items we have tends to target middle aged women. Because of this, we tend to use social media in such a way that middle aged women are targeted with the posts depending on the platform. For example, the majority of our posts are on Facebook. This is where most of the customers that come into the boutique see our sales before shopping. A majority of our customers are already clients of the salon and many mention how they are always on Facebook. We decided that using Facebook to advertise could potentially increase sales for the boutique. Observing what goes on in the shop and salon has helped me target the audience and segment how our social media is used. Another example of market segmentation is what we post on Instagram. When I started my job, I was given the responsibility to revamp the Instagram for both the salon and the boutique. When given this resp
Read more

Strategy is Everywhere

-
Image
Something that I have found fascinating in chapter 6 is the fact that strategic planning is everywhere and can take many forms. In the business college, we have several courses based solely on strategic planning. In business, strategic planning is generally used with how to gain more market share, profits, or revenues. In social media, strategic planning can be used to grow brand awareness. Brand awareness can either be for a personal brand or a professional/business brand. Being able to strategically plan your posts, content, and information that you are loading onto the Internet and greatly drive who your audience is and how they will react. There are many ways that this relates directly to the business world. For example, say that a small, start up company wants to grow their presence online in hopes of getting more customers. This company would have to create a plan on how to get from point A to point B in the most efficient and effective way. For this company, they would ha
Read more

Going "Live" for the First Time

-
Image
As I have mentioned several times before, I am in charge of all social media for the business/businesses that I work for. Recently, my boss has brought up that she would like to sell items online to expand her store and increase sales. I have been working endlessly on designing a website and taking and editing photos for the items that are being sold to get her goal accomplished. It has been long hours of work but, I am finally seeing the light at the end of the tunnel.  Last weekend, she wanted to do a live video on Facebook to promote new arrivals and to allow people to order them through the video. Luckily, I had the help from her daughter for the video. However, I was a lot more nervous than I thought I would be for the video. I have never gone live on any social media platform on both my personal pages and the business pages. There was hours of preparation put into this live video (which only lasted 12 minutes). The steps and thing we had to accomplish before going live
Read more